Advancements in AI have made many SME owners feel a bit nervous. It’s little wonder really. After all, until the last couple of years, for many of us, Artificial Intelligence was the stuff of sci-fi movies - and it didn’t often get a good press - so it’s perhaps no surprise that one in five SMEs say they are concerned about AI*.
In fact, AI can have huge benefits for small businesses, so if you’re feeling a little wary, remember that the rise of AI will offer your business plenty of opportunities. Here are just a few:
Improved customer service. AI can chat to your clients when you’re not there, or even while you sleep, meaning your customers never have to wait to speak to you.
Helping you understand your customers. AI can use data to work out what your customers might need before they know it themselves. Better still, it’s learning all the time from every interaction so with each day, it can give you more and more information about your client base.
More upselling opportunities. As well as knowing what your customers want, AI can predict what else they might be persuaded to buy.
Sidestepping supply chain and logistics problems. You can get AI to help you predict where supply-chain difficulties may arise and find new paths to delivery.
Increased productivity. With AI taking care of some of the grunt work, your real-life employees are freed up to do what they’re really brilliant at.
Here at Amack, we’ve been finding all sorts of AI-based tools that are helping our business to grow each day and to do more, with less. There are hundreds of them out there, and with a few recommendations and some judicious searching online, you’re sure to find the ones that will fit your business best. In the meantime, here are a few of our favourites:
This AI platform creates marketing content for you, such as blog posts, social media, email campaigns and much more, saving you hours of ‘human’ time. We love that it has extensions in Chrome and Edge, enabling you to use Jasper inside Gmail, LinkedIn and other apps with ease.
We use this for analysing customer support tickets, freeing up our CRM team to do more important work. SentiSum’s AI can analyse and tag all your conversations with customers, across emails, chats, reviews and even phone calls in more than 100 languages, and offer you insights such as their reason for contact, satisfaction levels and more.
Anyone who lives a busy life will love this AI tool, which can convert text into voice so you can listen to emails and other documents on the go. At Amack we use it to supply spoken word for internal comms and training.
* Research by takepayments.com
